D&AD: The Copy Book. D&AD

D&AD: The Copy Book


D.AD.The.Copy.Book.pdf
ISBN: 9783836528320 | 368 pages | 10 Mb


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D&AD: The Copy Book D&AD
Publisher: Taschen America, LLC



Earlier on in the project the adverts simply ended on a black screen with the logo and copy left aligned. Designspiration is a way to discover and share your design, architecture, photography and fashion inspiration. On our six tables, there were 70-odd entries including books, bottles, posters, mailers, annual reports, leaflets, cards, websites, three bikinis and a pair of vibrators. It's easy to see why she has picked up 4 D&AD pencils for The British Army campaign alone and 189 'in-books' during her career. My fellow jurors (Nick Asbury, Fiona Set in cleverly weighted white type that emphasised chosen phrases, the sharp copy was printed directly on to a black bottle: The wine you're about to enjoy should not exist. "The four Black Pencil winners demonstrate the power and all-encompassing nature of creativity – in education, politics and even in the change in our pockets," says D&AD President, Garrick Hamm. "These winners are more than just great pieces of communication, Das Comitee from Germany won in Photography for its Faces of Evil book in which the faces of despots were created using portraits of ordinary people. For wider reflections on D&AD visit John's blog. Says Carin Goldberg, foreman of the Book Design Jury at D&AD 2013: "I'm really disappointed by the entries for both the book design and book cover categories this year. Create a copy-based campaign to promote D&ADs refreshed edition of The Copy Book.¨BREIFAfter looking through some of the work in the book we realised that great copy, more often then not is simple copy. On the judging process, visit Nick's blog.





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